I’m Co-Hosting a Women 2.0 Founder Friday!

Founder Friday

Entrepreneurs, movers & shakers of all kinds converge the first Friday of every month at Founder Friday, a networking mixer put on by the awesome organization, Women 2.0. Their events have quickly become my favorite, as I’ve come away from every single one with great new friends and professional contacts.

Recently, when I announced joining on with Stitch Labs, Women 2.0 syndicated my announcement post. Now I have the honor of hosting the next Founder Friday, which is coming up next week! I hope you’ll join me: 

Friday, February 3rd, 2012
6:00pm - 9:00pm

Bluxome Street Winery
53 Bluxome Street
San Francisco, CA 94301

It’s a very social, mingling-type of an event, but there is about 30 minutes where the hosts have the opportunity to share their story of becoming a founder, and some of the lessons they’ve learned on their entrepreneurial journeys.

I’ll be speaking along with Danae Ringelmann, the Founder & COO of IndieGoGo, a phenomenal fundraising platform for everything from an artist’s next record to a family’s medical needs.

Co-Hosting with Danae couldn’t be a better fit, considering so many IndieGoGo projects are for product-based businesses. We share a community of fervent entrepreneurs following their passion and going for it to make their dreams happen. In fact, one of our customers had a successful IndieGoGo campaign and promptly signed up for Stitch, so he’s ready for business when his finished products arrive.

We will begin speaking at 7pm and I encourage you to register early, as the last one sold out! Beyond hearing us share our stories, and enjoying a delicious glass or two of Bluxome wine, this event is a great way to expand your network, share your experiences, learn from others and represent your brand.

Women 2.0

The Women 2.0 mission is to increase the number of female founders of technology startups. Their goal is to provide entrepreneurs with the resources and knowledge needed for success, while building and expanding their network.

Get the latest news and info about more upcoming events from Women 2.0 by following @FounderFriday@women2 and Like them on Facebook.

I look forward to seeing you there!

 

Miss Representation – REPRESENT!

My fabulous and fierce friend, Cathy Brooks, invited me along to watch a screening of Miss Representation tonight, and WOW… what an incredible film!! Watch the trailer, share the trailer, and look for a screening near you* and see it as soon as possible.

*If you live in SF, there’s a screening on Wed. Jan 25th at LoveSpring!

This film brought up so much for me, and it was done so well. In particular, the data is absolutely shocking and irrefutable:

Miss Representation Data ResourcesClick to view this larger, and read more on http://www.missrepresentation.org/resources/

  • Women hold only 3% of clout positions in the mainstream media (telecommunications, entertainment, publishing and advertising).
  • Women comprise 7% of directors and 13% of film writers in the top 250 grossing films.
  • The United States is 90th in the world in terms of women in national legislatures.
  • Women hold 17% of the seats in the House of Representatives (the equivalent body in Rwanda is 56.3% female).
  • Women are merely 3% of Fortune 500 CEOs.
  • About 25% of girls will experience teen dating violence.
  • The number of cosmetic surgical procedures performed on youth 18 or younger more than tripled from 1997 to 2007.
  • Among youth 18 and younger, liposuctions nearly quadrupled between 1997 and 2007 and breast augmentations increased nearly six-fold in the same 10-year period.
  • 65% of American women and girls report disordered eating behaviors.

Thank you, Jennifer Siebel Newsom and team for creating this movie!!

Education is where it starts, and I’m thrilled to see this film out in the world, shifting the cultural mindset around gender and sexism. The time is now!

Save Time and Sell More in 2012 Webinar Series

custom living solutions outright evernote shoeboxed stitch labs Image Map

One of my first endeavors in my badass new gig has been collaborating on the Save Time and Sell More in 2012 Webinar Series, with Joshua Zerkel of Custom Living Solutions, and the great folks at Outright and Shoeboxed. We are wrapping up the series and the last webinar is tomorrow, Tues. Jan 24th*!

Jake – one of my awesome business partners at Stitch Labs – and I will be leading:

 Managing Inventory: Streamlining Sales and Utilizing Data to Make Smart Business Decisions
January 24th, 2012 at 2:00pm (Pacific) / 5:00pm (Eastern)
REGISTER NOW

As you all know, I’m passionate about the topic of inventory – see my 5 Tips on Inventory Management post – and how crucial it is to have solid systems and a clear window into the data behind your sales. This talk will cover just that!

*If you can’t make it to join us live, never fear… the webinars will be recorded and you’ll receive access to the entire series when you register. Yes, even if you’re just seeing this a month later… go sign up and you’ll get all four presentations:

  • Get Organized: 4 Online Tools to Boost Your Productivity
  • Accounting for Makers & Sellers: Staying Organized for Business Insights and Tax-time
  • Contact Management: Easy Ways to Collect, Sort and Stay in Contact with Your Customers (led by yours truly)
  • Managing Inventory: Streamlining Sales and Utilizing Data to Make Smart Business (led by Jake and me)

I’ve been absolutely loving the collaboration on these webinars; I am totally in my element! The best part though has been hearing from empowering small business owners with tried & true tech solutions that will help them be more successful. That’s pretty much my jam. :)

If you or someone you know could benefit from one or all of the talks in our series, I hope you’ll take a minute to register and join us or spread the word!

Taking the Leap into Collaborative Entrepreneurship

Love your workLove your work, by workisnotajob

Recently I announced a really exciting move in my career: joining on as a Co-Founder with Stitch Labs, a startup I’d been consulting/working with for 4 months prior (since September, 2011).

This move has been nothing short of AWESOME, and for those who have seen me in the last few weeks – and really any time in the last 4 months, since I started consulting with them – you’ll know that I’m absolutely over the moon about it.

What’s funny though, is hearing other people’s reactions to a big change like this.

It’s similar to when you start a new relationship, or go through a breakup, and the myriad of responses you experience sharing the news with people, from trusting and celebratory, to fear-based concern or confined thinking.

Many people know me as an independent. I’ve been self-employed creative for going on 10 years, and while difficult at times, I have reveled in that. I’ve long considered myself “unemployable” (in the corporate sense of the word) and have a pretty big aversion to the word “job.”

I’ve told companies flat out that I wouldn’t work for them for 20 hours/week, let alone 40. Working for myself has equaled freedom. So, as you an imagine, I didn’t make this decision lightly.

The thing is, I don’t see my joining on with Stitch Labs as a job. You can read my announcement post, but I’ll reiterate it here again: I *LOVE* the work I’m doing. And to quote my friend Cathi (the awesome artist responsible for the main image on this post): workisnotajob.

Going back to sharing this news with friends/acquaintances, it’s been so interesting to see their coming to terms with my news. Obviously there have been a *ton* of incredibly awesome responses; friends celebrating with me, with wild congrats, hugs and high fives. But there’s also been really odd reactions like, “Workin’ for the man now!” “Wow, leaving the independent life for a corporate job, huh?” or “How’s it feel to have a regular 9-5?”

Now, I accept my part in feeling defensive to these reactions. As I said, I sincerely don’t like the word ‘job’, and have taken great pride in being a self-employed independent for so long. But, for some of them, I just want to say, SERIOUSLY?! What part of Co-Founder says “workin’ for the man”? And furthermore, what Co-Founder do you know that works 9-5!?

Deal is, I have worked hard over the last decade in business for myself. No, make that REALLY hard. Too hard, in a lot of ways… hence my developing a whole series around the importance of balance, aka Creative Sustainability. I’m the first to admit, I’ve been a full force workaholic, and I have learned a lot through the experience of following my passion and making it happen, while maintaining my health and happiness.

Every thing I’ve done in my career has led me to this opportunity, and I made this choice… not because it’s some stable, corporate 9-5 (wait, do you know what a startup is?), but because I truly see the vision and need for this product. I believe in our team and what we’re creating.

I know it might sound corny, but I honestly feel so fortunate to have found this opportunity. Not only have I gotten incredibly clear around my true calling in my career (what I love to do + what comes easily to me), but to have found an incredibly awesome group of talented people working on a revolutionary product. All of which giving me the opportunity to follow my passion to help other creative independent business owners in a bigger, more impactful way. KISMET!

In one of the conversations I had, I replied to a guy’s off the cuff “how’s it feel to have a corporate 9-5″ comment by clarifying that as a Co-Founder, and us being pre-funding, I not only work my butt off, but that until we receive funding, I’m not getting paid (and even then it won’t be a lot). His tone immediately changed and he said, “Wow, that’s quite the risky leap!”

Now this guy knows a bit about my history, as just minutes before he told me how he’d been following me for years, and how impressed he’d been watching my career. So, SERIOUSLY!? What part of my owning my own business for almost 10 years wasn’t a risky leap? I’m an ENTREPRENEUR. THAT’S WHAT I DO. I follow my heart, I make decisions and I take the leap… putting my all into it to make it happen.

(Apologies if that last paragraph is slightly defensive… I just had to share how ridiculous that exchange was to show the extreme of dealing with other people’s perceptions.)

The bottom line is this choice was the best choice for me, or I wouldn’t have chosen it. It’s so perfectly matched to the work I’ve been doing as a Creative Business Consultant [for creative entrepreneurs that make & sell products], that this role is merely an extension of who I am, and a platform to continue doing the work that I am passionate about. This is what I call finding my sweet spot.

Adventure is the best way to grow.

Furthermore, no change is forever. Every choice we make is simply another opportunity for us to learn and grow. Every step is a part of our path, that will inform the next. I am not defined or confined by this role any more than any one else is in theirs. We are all limitless in possibility! I wish for everyone that they find their sweet spot, and a team or network around them that supports this spaciousness.

Personally, I feel this opportunity is way better (one would think that is obvious, since it’s the choice I made ;). Not only does Stitch have major potential, financially (albeit risky, yes), but because I’m no longer on my own. I was tired of working solo for so long, and I had been looking for a business partner and the chance to serve in a bigger way. Sure, I had been hiring developers and contractors for years, but it’s different. This move is like going from solo entrepreneurship to collaborative entrepreneurship, which is like music to my collaboration-loving ears. And, ask anyone, it’s just not every day you can feel like you’ve found a solid team to take that leap with.

Anyway, this isn’t to explain myself or talk anyone else into it by any means… it’s mostly just to further the awareness around how we react to people’s news. Do we celebrate with them, knowing that they’ve already put a lot of thought and care into their choice? Or do we tear them down in small ways, belittle or make them second guess themselves? Personally I was a little bewildered to receive some of the latter, but as my friend Alex says… there are armchair quarterbacks everywhere.

Going back to the new love analogy… I’ve been finding more and more it’s like a new relationship. I’m head over heals, and it’s ok if nobody else understands, because we get it. And it’s awesome. :)

Fighting for Self-Justification

i try and i try and i try
image © sam brown, explodingdog

Have you ever had a breakup, where every time you had to spill the news to someone, you found yourself having to help them process the end of your relationship? Most likely you’d already done plenty of yelling, crying and talking it out by that point, but you found yourself helping your friend or acquaintance make sense of the change in their head/heart.

On the relationship breakup side, you may have found yourself sharing your story over and over. Sometimes more often than you cared to, and yet you found yourself doing it anyway… getting into the details and drama around what happened.

There’s nothing wrong with this, if it works for you, but what I find interesting is why one feels the need to explain the situation – sometimes to total strangers – even when they don’t need to process it any further.

Similarly to it being nobody else’s business as to why you were with this person in the first place, it’s not up to you to explain in detail why you’re not either. Give yourself full permission in times like this to simply state, “I don’t need to talk it out any further, but thank you for your concern.”

On the friend/acquaintance side, if you find yourself hearing the shocking or sad news about a friend’s split, try recognizing the courage that it’s taking them to experience what they’re going through. Obviously the situations vary, but when I hear a couple has come to the difficult decision to complete a relationship, I often offer a ‘Congratulations,’ because I know it has taken them a lot of courage and thought to come to the decision (or come to terms with their partner’s decision, as it may be). Hat tip to my friend Karrie, who said these words to me years ago, and it was the biggest breath of fresh air in a very difficult time.

Congratulations might not always be in order, nor appropriate, but thing is, even if a couple chooses to reunite eventually, a separation means a new chapter ahead. Granted, it’s usually not easy to feel this optimism right after a split, but new chapters are full of possibility and potential for something positive to come about.

The key sentiment here is for your friend to know that you have faith in them; that you see them in their truest light, as loving and loveable. That’s the kind of friendship they need in that moment. Not your fear or doubt (that’s most often being projected from your own experiences).

I realize there are certainly tougher situations than others, and often it is helpful to talk it out. Heck, it can feel really good to just hear your girlfriend agree with you flat out that “he was a jerk and you’re better off” and to be honest, I’ve received some of the most valuable and poignant feedback and perspective from total strangers. This is all just to bring awareness to how often we feel the need to explain or assist other people’s processing of *our* news. Be it about a relationship or otherwise.

Be aware of when you find yourself stating your side of a situation out of a need to feel vindicated. Justified. Accepted. Right. All of which is totally normal… especially in the face of a complicated breakup when we can feel so confused, abandoned or defeated.  Just bring some awareness to it.

Life and relationships can be so tough sometimes, that the underlying need that drives much of our behavior is to feel like we’ve done our best, or that we’re making the right choices for ourselves and the people we love. The reality is we’re human. We’re not perfect, and this life is all about learning these lessons.

I recently started reading “The Big Leap“, and read a section that’s somewhat related to this, so I wanted to share it with you:

“Arguments occur by two people (or two countries) racing to occupy the victim position in the relationship.”

He goes on to give examples to clarify this statement (you can read these pages online here, pages 85-87), but basically it made me think how even if we don’t want to play the victim, we often fight really hard to be justified in just that. It’s human nature to want to feel heard, understood, justified and accepted.

Self-awareness and self-compassion is where it starts. Take a step back and bring some awareness around why you are fighting, or what you’re hoping to gain by explaining your side of the story. From there, see if you can extend some of that patience, trust and compassion to those around you.

We’re all in this together.

UPDATE: My post today furthers these thoughts, in relation to my experience sharing the news about my recent career move: Taking the Leap Into Collaborative Entrepreneurship

Stitching it all together…

This year has brought about some incredible developments… both personally, and in my career. One of my main goals has been to find my sweet spot:

Do what I love + Do what comes easily to me + Get paid well for it = My Sweet Spot
(I have a larger post coming soon all about this. Also, while I’ve been talking about this trifecta for awhile now, my geeky venn diagram deserves a nod to bud cadell’s and eskimon’s.)

The awesome thing is, getting clear on my sweet spot over the last year, I transformed the clients I was attracting into exactly the kind of clients I want to have; doing the work I’m passionate about:

My mission is to support small business owners and creative entrepreneurs to grow their businesses with ease and grace.

In September I started working with a new startup that hired me on for 15 hours a week. I know that may not sound like a lot to you, but I’m often juggling ~6 clients and ~4 other side projects. Quite frankly I wasn’t sure how I was going to manage it.

The great news was that it wasn’t difficult at all, because it was a pure JOY to be working with this team. Hello, sweet spot!

Solo Entrepreneur to Collaborative Entrepreneur
I often describe my Creative Business Consulting as the intersection where ‘Art meets Business meets Tech’. Given my experience as an artist myself – as well as my background in tech and entrepreneurship – I love empowering creative small business owners with the systems and structure to optimize and catalyze success.

Last year I declared I wanted to stop working solo, and instead collaborate on a solution that’s disrupting/game-changing my industry. To this end, I’m proud to announce the grand-fantabulous news:

I’ve joined on as Co-Founder & VP of Marketing at Stitch Labs!   


L to R: Andrew (Illustrator/Intern), Michelle (Co-Founder/Designer), Brandon (Founder/CEO/Developer), Jake (Co-Founder/Biz Dev), Willo (Co-Founder/Marketing)

Considering my first reaction after seeing Stitch was, “Why weren’t you around when I started my product line in 2007!?” it was only natural that I sign on to amplify their marketing efforts; shouting the good news from the rooftops, “Finally, there’s a better way!” In the first few months we tripled their traction, I traveled to Baltimore for the Summit of Awesome (a conference dedicated to the business side of craft), and we collaborated on two local speaking events focused on supporting small business owners [1, 2].

Some of you may have seen my posts about Stitch over the last few months. In particular, 5 Things I Learned the Hard Way: Tips on Inventory Management, and more recently our new animated overview video, How Stitch Works (yup, I dug into my old school Flash Animation skills to crank this out):


Note: While most of what you see in the overview video is my illustration and animation, the illustrations of John & Laura, from the Stitch website, are thanks to our talented artist/intern, Andrew.  

Moving forward in my new role as Co-Founder & VP of Marketing, I’m excited for the opportunity to continue connecting authentically with our current customers, further develop our branding and communications, and partner with Jake to reach out to the millions of makers and sellers whose businesses can benefit from the unifying power of Stitch.

With my background in Design and UX/UI, I’m able to work with Brandon and our awesome designer, Michelle, to continually refine the usability and effectiveness of our web app.

I’m also really excited to help grow our team, and have a hand in cultivating our company culture. While we all wear many hats, it’s clear that we agree we’re most effective when we work within our strengths. A gospel I’ve been preaching for a while now.

Teamwork Makes the Dream Work (Yes, I just used that)
Going back to the Sweet Spot, I realize this won’t always be easy, nor am I getting paid the big bucks – because hello, it’s a startup – but when I believe in something whole-heartedly, I’m willing to take risks. Dive in. Make it mine. Do whatever it takes. Additionally, I’ve come to realize how much I thrive on collaboration, and it’s been a priority above all else to find synergistic partners.

After being self-employed for so long, I didn’t make this decision lightly, but working with this rockstar team for the last 4 months has given us the opportunity to see how well we work together. It’s been heartwarming and inspiring to witness the level of humility, communication, and mutual respect; not to mention the wicked talent and ability to iterate fast–one of the keys to startup success!

In just the last few months we’ve received unbelievable press coverage, blog support, launched Etsy integration, and continue to move at a lightning fast pace. Exciting times!

I’m beyond thrilled to be a part of the Stitch Labs team, developing a solution that’s revolutionizing inventory management and helping so many awesome, independent creatives. And the best part is… this is only the beginning.

Come say hello to @StitchLabs on Twitter, join us on Facebook and tell your maker, mover & shaker friends about Stitch!

Thanks for reading, and for all of your awesome love and support.

UPDATE: Here’s Jake’s announcement post on the Stitch blog!

My Favorite Rdio Playlist at the Moment

I’m so in love with this playlist right now (thanks Malthe Sigurdsson!):

Are you on Rdio yet? If not, you must go check it out right now. It’s simply THE BEST.
Here’s my Rdio profile.

What is Rdio?
It’s a badass music service that basically makes it so that you never have to sync your music to your phone or your iPod ever again. Right now I have access to my entire music collection* from anywhere – both on my iPhone and from the web or their app on any computer – and I can add new music to my collection at any time. You can connect to your friends who are also on Rdio, and see what they’re listening to and adding to their collections, and the BEST part is you can make playlists, and subscribe to other’s playlists (like the one above), and see what playlists your friend’s are subscribing to. They even have it so you can collaborate on creating playlists with others, too!

*My entire music collection is well over 1000+ CDs, and doesn’t even fit on my main harddrive, I keep it on an external drive. Rdio has most of them, minus a few super small/independent artists that are hard to find and/or aren’t on a record label.

Lucky for me I happen to have friends with fabulous taste in music, so my subscription to Rdio keeps me up-to-date on hot new bands, new releases and has filled my collection with some awesome classics, too. A number of my friends curate monthly mixes, so having access to those on Rdio (vs something I have to download to my computer, import into iTunes and then sync to my mobile) has been priceless.

One of my other favorite playlists is this Soul/Motown playlist. Funnily enough I don’t know Malthe or Zane. I must have just seen one of my friends subscribe to their playlist, and after checking it out, subscribed myself. I love the social connecting/discovery piece there, and they’ve done it really well. It’s designed beautifully, and the activity isn’t too busy or noisy.

Out of my own playlists, my favorite is one my friend Ted of BAGeL Radio put together for me, titled accordingly: Thanks BAGeL Radio! Through that playlist, he turned me on to a bunch of new bands that I love now: Front Bottoms, Little Dragon, Blood Orange, Still Corners and more.

All of this is only $9.99/mo! Totally, totally worth every single penny. I <3 Rdio!

Career Path: Hiring or Ready for Your Next Move?

 Career Planning in 60 Seconds, via eskimon 

I know a lot of people in the Bay Area, and with that comes meeting some amazingly talented professionals, as well as impressive startups and organizations that have positions to fill with said talented professionals. The thing is, I meet so many people it’s hard to keep track of who is looking for what position, what skills they have, etc.

Recently I created an online form to help me keep it all straight, and so far I’ve received some great submissions from friends looking for positions in:

  • Marketing, Business Development, Community Development/Manager
  • Media Production, Community Development, Media Operations
  • Communications Associate, Copy Editor, Translator (Spanish), Administrative Assistant, Customer Service Rep, etc.
  • Content Manager/Copywriter
  • Account Manager/Project Manager/Event Coordinator
  • Entry Level Marketing & Management

(Fill this out if you have one of those positions to fill, and I’ll connect you!)

And right now I know some awesome startups/organizations looking for:

  • Community Marketing Ninja
  • Senior Graphic Designer (more print than web, if you can believe it!)
  • IT Director
  • Senior Product Manager
  • Senior UX
  • Account Executive
  • Program Manager

There’s a few matches there already (yay!), but I also know the hiring process is tricky. While it’d be nice if the person I referred was a perfect match every time, I know there are many factors that go into making it a right fit.

Also, I realize it might be crazy of me to play this matchmaking game (with all my spare time – haha), but I’ve done it before, and honestly find it quite rewarding. I’m a natural connector/supercollider, and I love helping people find their next big move in life!

Anyway, all this is to say if you live in the Bay Area (SF, primarily), let me know how I can support you in your search for the right career match by filling out this form, and I’ll see what I can do!

Wishing you all the best on your search, wherever you are.

p.s. It kind of boggles my mind there’s not a website out there set up to help facilitate friends looking for apartments, jobs, etc. Yes, I know, there’s LinkedIn, but I don’t think it’s set up well for what I’m looking to do… and I’d like to go no further than 1 person away, connection-wise. Hmm. New startup idea? It needs to have the ability for people to edit it & say when they’re longer looking anymore. That’s where my form is definitely going to stop being effective. :/ It was just my attempt at getting it out of my inbox. I’ll probably keep updating this post just to keep it all straight.

FASHION+TECHSF Workshop: Brand Your Business Utilizing Social Media Marketing

Are you a crafter, maker or fashion designer in the Bay Area? Interested in learning more about how you can build your brand utilizing social media? Sweet. I’ll be adding my voice to the next FASHION+TECHSF workshop: Brand Your Business Utilizing Social Media Marketing, and I’d love to see you there!

FASHION + TECH SF is a San Francisco workshop combining ‘business of fashion’ and ‘fashion and technology’ formats. I’m excited to share what I’ve learned over the years launching my apparel brand, and meet fellow entrepreneurs, fashion hounds, designers, bloggers, retailers, and techies in the space.

The workshop is presented by the San Francisco Fashion And Merchants Alliance, Inc. (SFFAMA), one of the largest fashion organizations in California. I’ll be speaking along with some great presenters:

 

L-R: Brad Carrick @Solz Shoes, Sabrina Bruning @Internet Savant, Uduak Oduak @ Ladybrille Magazine, Willo O’Brien @WilloToons, Vishal Kalia @RAF9, and Owen Geronimo (Moderator/ Not Pictured) @SFFAMA Inc. 

FASHION+TECHSF Workshop:
Brand Your Business Utilizing Social Media Marketing

Thursday, Nov. 17th, 2011 from 6-9pm
Register Here!

Tickets are only $10, so I hope you’ll join us. Not only will you make some great new connections, but you’ll learn great ways to brand your clothing line using the fabulously free power of social media!